Connect with over 4000 highly engaged students. Build loyalty and strong brand association with the benefits of both radio advertising and peer-to-peer marketing.

Key Numbers

  • 4000 unique listeners per semester
  • 180+ active members
  • 1500 hours of live radio per year
  • 16,000+ unique visitors to surgfm.com

Benefits of Radio

  • Listeners are 9 times happier and energised when listening to the radio
  • Two thirds of radio listeners are open to advertising messages, the highest across any form of media
  • 2 in 3 radio listeners engage with a radio social media page 
  • Radio advertising delivers an average ROI of +17%, more than online (14%) and TV (13%) 
  • Radio and online is a strong two channel combination, delivering an average ROI of +23% 
  • Radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours
  • People are 6 times more likely to go to an advertiser's website if they’ve heard them advertisement on radio

Source

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